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Visions & Strategies

Our vision: To become a global leader in integrated personal finance


Follow the concept of “Driven By Technology, Finance Can Serve Life Better” to concurrently promote the development of our core finance business and Internet finance business and become a global leader in integrated personal finance;

Build an integrated financial services platform that is in line with the vision of “One Customer, One Account, Multiple Products and One-Stop Services” and promote cross-selling;

Core finance business: promote “financial supermarket” and “customer migration” and propel the transformation and migration of “insurance customers to banking and investment customers” and “offline financial business customers to online service users”;

Internet finance business: Based on the idea of “generate traffic; engage in lifestyles; and provide value-adds”, Ping An will build an Internet financial eco-system engaging in real life scenarios of health, food, housing,transportation and entertainment;

Grow active customer base and high-quality assets to further enhance our unrivalled competitive advantages;

Achieve sustainable growth in profits to provide shareholders with stable returns on a long-term basis.

Insurance Business

Maintain the healthy and steady development of our property and casualty insurance and life insurance businesses while promoting their competitiveness and steady expansion in market share;

Increase inputs in new business areas such as corporate annuity and health insurance.

Banking Business

Accelerate the development by fully leveraging the Group’s existing advantages of integrated resources such as customer base, products, channels and platforms to fulfill our strategic target of becoming the “Best Bank”;

Build Ping An Bank as a core integrated financial service platform to provide the Group’s customers with one-stop integrated financial services.

Investment Business

Strive to develop the superior investment capacity and establish a leading investment platform;

Strengthen the asset-liability-management capability while building a solid and comprehensive risk control system;

Improve and enhance the third-party asset management business by providing a full array of high quality investment products with the aim of becoming a leader in Chinese wealth management market.

Internet Finance

Engaging in daily living scenarios of health, food, housing, transportation and entertainment, the Company initiated the strategic framework of “One Gate, Two Focuses, Four Markets”, which is to connect a wide range of application scenarios through the “Magic Gate”, accelerate the mining, analysis and application of big data by focusing on asset management and health management, and establish an asset transaction market, a loyalty points transaction market, an automobile transaction market and a real estate financing market, to provide a wide range of users with one-stop financial services.

Ping An actively implemented various operating schemes, in an effort to develop a distinct competitive advantage, keep moving towards its strategic goals and vision, and enhance its investment value.

Seizing the development opportunity of personal finance, Ping An has established the strategic target of becoming a “global leader in integrated personal finance”. Ping An leveraged its operating and management models of “Ping An Chariot” to ensure the implementation of its strategies.

Ever since Ping An started its operations in 1988, innovation has driven and inspired the Group’s development. Ping An remains a trailblazer in the industry, making early preparations to promote reforms and innovation in various fields.

Following the development concept of “Technology-driven finance”, Ping An leveraged the great power of modern technology to lay a solid foundation for providing the best customer experience.

Integrated finance model with the largest number of financial service licenses and the widest range of business offerings.


Corporate duties in a comprehensive system: ensure the independent operation of three parties (i.e., the General Meeting, the Board of Directors and the Supervisory Committee), with the special committees and the Executive Committee under the Board of Directors respectively responsible for decision-making and implementation;

A clear development strategy, a unique corporate culture, and an international and professional management team;

A leading and comprehensive risk management system;

A disclosure mechanism characterized by truthfulness, accuracy, completeness, timeliness and fairness;

An investor relations function that operates with vigor, enthusiasm and effectiveness.