• Newspaper
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    Newspaper of China Ping An

    The newspaper, which was first published in 1988, was formerly named as Ping An’s Friends, Ping An Insurance and now China Ping An. Published on every Monday and targeting Ping An employees...services.

    The newspaper, which was first published in 1988, was formerly named as Ping An’s Friends, Ping An Insurance and now China Ping An. Published on every Monday and targeting Ping An employees, the newspaper reports important news, provides services for the front line, advocates Ping An culture, shows the business performance of the company and discusses the practice of marketing services.

    PageContentSummary
    1st page
    Important news
    mportant news, business performance, honors, large-amount claim cases.
    2nd page
    Marketing services
    News and reports about marketing, business, service and E-innovation at branches and outlets.
    3rd page
    Ping An'sinsights
    Market trends from the international perspective, viewpoints of experts, forecast of authorities and special articles about the Internet finance.
    4th page
    Culture and life style
    Show the life styles of employees and customers through columns like "The Most Beautiful People in PA", "Cool Team" and the like.
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    Newspaper of Customer Services

    The newspaper is published on the first day of each month. As the main media for customer services targeting 90million customers, the media issues important news of Ping An, helps build PA's branding influence...

    The newspaper is published on the first day of each month. As the main media for customer services targeting 90million customers, the media issues important news of Ping An, helps build PA's branding influence, promotes financial concepts, popularizes financial products, delivers skills of wealth management and answers questions of customers.

    PageContentSummary
    1st page
    Front page
    Report on key news of PA, exhibit honors and give brief information about other pages.
    2nd page
    PA insights
    Review the hot topics related to the company, introduce the new trend of synergic development between traditional business and Internet business.
    3rd page
    Services
    NPS initiatives, examples of claim services, interpretation and guidelines regarding service initiatives at branches and outlets.
    4th page
    Wealth
    Guide the customers to do investment and wealth management in line with the macro situation and consumption hot spots.
    5th page
    Housing
    Housing and real property information
    6th page
    life
    Fashion, make-up, travel, daily life, family
    7th page
    Job
    Information about jobs, sharing of job experience
    8th page
    Public welfare
    Two-thirds of the page is about public welfare activities of Ping An, while the rest is the place for advertisements.
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    Ping An Reader

    Started in 2014, this monthly publication delivers Chicken Soup for the Soul to PA customers. As a good example of market-oriented operation of PA’s publications, Ping An Reader, with a peak circulation up to 200,000 copies, is also a helpful tool for culture marketing.

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  • PA Life

    the high-end magazine is mainly about life and lifestyle. By delivering valuable articles related to wealth and daily life that are recommended by famous people in various areas, the magazine is a good read to elite families.

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    PA Marketing

    Started in 1996, the monthly publication already had 216 issues as of December 2015. This marketing magazine mainly targets PA’s customer managers with the purpose to improve the marketing skills and practical abilities of business teams and strengthen the expertise and services of sales staff in cross-selling.

  • Ping An Micro Life QR code
  • Ping An Micro Life QR code
  • Ping An Micro Life QR code
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    Ping An’s Morning Briefing

    Ping An’s morning briefing mechanism started on November 5, 1990 and is now an important platform for Ping An to build its corporate culture...

    Ping An’s morning briefing mechanism started on November 5, 1990 and is now an important platform for Ping An to build its corporate culture. As led by Ping An, morning briefing mechanism has gradually become a symbol of the industry. PA’s TV Briefing was first launched on May 27, 2007 and has gradually grew from a single channel to a program with 1 Group channel and 8 subsidiary channels covering 2500 broadcasting points. The program has reached all non-sales staff and sales agents and produced over 600 issues each year.

    Now PA’s TV briefing has developed a lot of featured columns such as NPS Enhancement, Fan Show, CSL in Xiao Li’s eyes, 25-year Milestone, Colorful Ping An, Hot Topics, Reading Books, Health Knowledge, Financial Supermarket and the like. Internally the mechanism has served as a main platform for news and information briefing to PA employees, and externally it has become a quality video provider involving PA’s important news, special column and interviews.

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  • NPS Enhancement
  • Fan Show
  • View on Management
  • Financial Supermarket
  • Colorful PA
  • Ping An Micro Life QR code

    Ping An Micro Life

    It is Ping An Group’s only official Wechat service account for its publications. As of...
    It is Ping An Group’s only official Wechat service account for its publications. As of November 2015, the account has over 230,000 followers. The account delivers the updated information of integrated finance to insurance agents, provides professional trainings on insurance products, distribution and wealth management, organizes O2O activities and develops service-based marketing.
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    PA Elite life QR code

    PA Elite life

    This service account provides benefits to VIP customers of Ping An Group, such as...
    This service account provides benefits to VIP customers of Ping An Group, such as a free film, a farm trip on a weekend, a trip to a desert, a dog show … You can surely find what you like here! Live an elite life and enjoy the benefits for members!
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